Take a moment to think about this. Before leaving the house, someone gets their phone, keys, and coffee cup. If your brand is on one of those things, they simply added you to their morning routine without even knowing it. That is a lot of exposure, and you don’t need to spend a lot of money on ads to get it. Click here!
Pick things that fit in with everyday life yet are still different enough to be recognized. People maintain things that are useful. They replenish their water bottles without thinking about it, wear the same soft t-shirts over and over, and have little chargers that save their phone when it has only 2% battery left. Things on your desk work wonders too. Your brand stays with them if it is at their workspace.
Sustainability is no longer something you want; it’s something you need. Tote bags made from recycled cotton are clever and help the environment. Plant-based pens are interesting and can start conversations. Stainless steel drinkware lasts a long time and tells a deeper tale. Write a short remark describing what it’s made of. That little thing can stay in someone’s mind.
Add character whenever you can. Seeing your own name on something is the fastest way to grab attention. Giving your best customers personalized notebooks, QR codes that lead to a brief thank you video, or even jokes that are only funny to certain groups can make your items more memorable. A coder might enjoy a good coding joke. A sentence that motivates might make a sales staff smile. These touches bring people together.
Put things together to make them more powerful. Think about things like t-shirts, notebooks, power banks, and minor things like mints when you go to a trade show. For virtual gatherings, you might want a ring light, a camera cover, stickers, and coffee. New hires also like thoughtful gifts like a sweater, a badge reel, or even a plant for their workplace. Sending them before the event or the first day makes them feel ready and important.
Quality always comes out on top. A pen that writes smoothly feels nice. A water bottle that doesn’t leak demonstrates that you care. Before you buy a lot of something, make sure to test it. Look at the hues in natural light. Check to see if it is safe to use and easy to grip.
Don’t give anything out at random. Give away something and make sure it has an action. To join a challenge, scan a code. To get anything premium, call in for a short time. Send a picture to earn an extra goodie. People are more likely to get involved when they know what to do.
Keep an eye on the results. QR code scans, redemption numbers, and short polls for feedback. Ask them what they enjoyed and why. Keep what works, get rid of what doesn’t, and make tiny modifications next time. The goal is always the same: to make something helpful, easy to use, and worth retaining.