Every office has a universal comfort zone. Choose a cup, load your chosen brew, and start the day, custom logo coffee mugs emphasize your business in someone’s morning ritual, not only contain caffeine. Since everyone has their favorite mug, landing your brand there could be the best kind of free advertising.

Think through each of the cup moments. Every spillage, refills, third cup at 2 p.m. offers an eyeball opportunity for your business. The Advertising Specialty Institute rates drinkware among the top five most kept promo items based on an average rotation of approximately 14 months. Your brand may thus be displayed every day for more than a year without any further work or cash outlay.

Design options abound virtually without limit. Choose classic with a sturdy ceramic basis or stylish stainless steel. While matte black keeps everything current, color choices demand attention. Once hot coffee has been poured in, use cups that reveal a secret design for extra pop. Alternatively include internal jokes only known to your staff; nothing ties coworkers more quickly than a secret word carved on office mugs.

Coffee mugs also stray. You do distribute them at the office, but soon they are heading to home desktops, picnics, or soccer sidelines. People forget mugs, borrow mugs constantly, and sometimes donate mugs. That’s more mileage for your branding at home, at work, maybe even in a neighbor’s kitchen.

Bulk ordering is good on the pocket. Usually costing $4 apiece with higher numbers, most good quality personalized mugs are a popular choice for onboarding, holiday celebrations, and reward schemes. To add more taste, tuck a little coffee sampling tucked inside a scrawled welcome note. Workers remember that small touch, and it usually makes them smile while they drink.

Office freebies shouldn’t be tossed out. Go for utility and smile heartily. Every conference, brainstorm session, or afternoon lull gives your brand a chance to be right there, center stage, in someone’s hand. The cup shows up daily now. Beginning “Hey, nice mug!” it makes one feel like they belong and finally changes a logo into a friendly face at work.

Therefore, the next time you are organizing swag ideas, stay away from including items lost in drawers. Put your brand where people will actually see and use it. With branded mugs, pour yourself into company culture and one happy sip at a time you could just be remembered every morning.