Ever had promotional magnets stuck on your refrigerator? Generally speaking. Attached like a toddler to their preferred blanket, they serve as a constant memory of companies or messages long gone. But why then do so many companies publish these?

Actually, it’s quite straightforward. These small wonders appeal to me. Consider it: how often do you open the refrigerator during a day? Every look is a subliminal prod. Many times, a vibrant magnet serves as a discussion starter. Who would have guessed your passion for tropical beaches would inspire a discussion about a nearby travel agency?

Promotional magnets are useful not only aesthetically pleasing. Good combinations of form and purpose appeal to people. Attaching a grocery list or a child’s artwork to a metal surface suddenly becomes an act of brand reinforcement—without anyone feeling as though they have been sold anything. Genius, then?

This is an odd thing. People grab onto magnets more often than a business card. Why would you want to know? Not just because they are practical. Who needs another flimsy card lost among sea of other flimsy cards? Not me, that is absolutely clear.

Let’s speak numbers. Finding a buried treasure is like the return on investment for promotional items. Affordable to manufacture, magnets have a residual impact that nestles into homes and hearts for years. A tiny bit can inspire consumer loyalty only dream-worthy products can hope for.

There is appeal in physical objects in a sea of digital noise. You swipe neither left nor right. Right there. Solid. Real. Like a breath of fresh air in a packed room full with tweets and hashtags.

Customizing is really important. Could you perhaps make magnets personal to the receiver? Perhaps a magnet including a local town interesting fact or map. The small things that stick, pun entirely meant.

Therefore, think about magnets if you’re trying to find how to present your message correctly in front of possible customers without too much effort. They quiet down rather than yell. They muffle. A polite reminder seated nicely on an office cabinet or kitchen appliance.

Still, who would object to a small billboard in every home? Grab this classic instrument and get amazing results. Unbelievably, it might well be your pass to remain top-of- mind without being broke. In the current scene of marketing, sometimes the most weight comes from the most basic answers. Make them hang, on and on.